Tuesday, 11 December 2007

Springtime for Indies and Oh Emm Dees


Consider this:

You can carefully craft a tune in the luxury of your own bedroom and, with a little skill (and maybe even a little talent?), you have the power at your fingertips to create a piece that is technically and artistically as good as anything that any signed artist is producing.

Before you “acoustic” artists berate me saying “that’s fine for an electronic musician but what about me” just reflect on the fact that for the cost of a few rehearsal sessions you could probably turn your own PC/laptop into a passable mixing desk and, using the skills honed on a portastudio (whaddyamean you’ve never heard of them?), produce a decent recording of a “live” session.

If you are reading this there is also a strong probability that you also have access to a virtually free method of distribution, via the various on line hosting sites, some of whom even provide a way to get paid.

For a minimal outlay (i.e. the cost of your equipment) you have a product, the means of distribution, and even a potential income –so why aren’t you as big as the Stones?

The traditional answer is that you are lacking promotion, but even THAT is questionable these days.

Even with the backing of major corporations musical tastes have now become so fragmented that major advertising campaigns no longer translate to major sales.

It may be a socialists dream come true that, at least in the musical field, the workers now hold the means of production and have been freed from the shackles of the Music Moguls exploitation, but now that we are all Producers who is going to peddle our wares to an increasingly shattered and fragmented market?

Monday, 10 December 2007

Preaching to the converted

Sometimes promoting your music via modern technology can seem a bit like the search for extra terrestrial life.

Take a look at Mashables 90+ On Line Music and Audio Websites along with this guide to OMD's and its no wonder, as an independant artist, that it must get frustrating trying to get heard.

The internet has the POTENTIAL to get your material beamed directly into the ears of millions of people who, if they only knew it, are your most ardent fans, but how in hells name do you get them to listen?

Type your own bands name into your search engine of choice and I'll warrrant that top of the list will inevitably be your MySpace profile, and therein lies the rub.

Despite its apparent brilliant manipulation by the likes of the Artic Monkeys and Lily Allen (I remain skeptical partly because of Miss Allen's showbiz links and partly because I refuse to conceed that anyone could ever seriously suggest that the Artic Monkeys are anything other than sub-medoicre) , the accompanying gold rush by every unsigned artist (myself included)to attempt to emulate them has merely swamped the social networking site.

Ask youself where YOU would go to listen to new music - note the word listen- to new music? Is it the same place that you host your own material on? And if it is, other than fellow users of the site, do you share this place and recommend it to your MySpace friends?


Its all very well wanting people to listen to your stuff amnd recommend it to others but ask yourself how often do YOU recommend something to others?

Karma dude, do unto others and all that.