Sometimes promoting your music via modern technology can seem a bit like the search for extra terrestrial life.
Take a look at Mashables 90+ On Line Music and Audio Websites along with this guide to OMD's and its no wonder, as an independant artist, that it must get frustrating trying to get heard.
The internet has the POTENTIAL to get your material beamed directly into the ears of millions of people who, if they only knew it, are your most ardent fans, but how in hells name do you get them to listen?
Type your own bands name into your search engine of choice and I'll warrrant that top of the list will inevitably be your MySpace profile, and therein lies the rub.
Despite its apparent brilliant manipulation by the likes of the Artic Monkeys and Lily Allen (I remain skeptical partly because of Miss Allen's showbiz links and partly because I refuse to conceed that anyone could ever seriously suggest that the Artic Monkeys are anything other than sub-medoicre) , the accompanying gold rush by every unsigned artist (myself included)to attempt to emulate them has merely swamped the social networking site.
Ask youself where YOU would go to listen to new music - note the word listen- to new music? Is it the same place that you host your own material on? And if it is, other than fellow users of the site, do you share this place and recommend it to your MySpace friends?
Its all very well wanting people to listen to your stuff amnd recommend it to others but ask yourself how often do YOU recommend something to others?
Karma dude, do unto others and all that.
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