Tuesday, 26 February 2008

Give it away, give it away, give it away now!

In this speech author Paulo Coelho talks about the positive effect that allowing freedowloads of his book has had on sales of hard copies

Now I realise that there is no longer the need to obtain a "hard" copy of an audio file, but maybe if somebody really likes a track they will buy it given the option?

"let's see art and content from a different perspective. We cannot control. You close Napster they open BitTorrent,they open Emule"

PS, the relevant bit is contained within the first 17,minutes but its worth listening to his finish (around 22 minutes) to get a feel good buzz


Link: sevenload.com

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